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Discovery & Communication Strategy

American Oversight Website Restructure

American Oversight Website Restructure

American Oversight is a nonpartisan watchdog organization that uses public records requests, litigation and investigations to bring government records to light. Over time, its website had grown around content types rather than the issues visitors came looking for, making years of investigations and lawsuits hard to follow. As its website partner since 2020, Back Pocket…
Slipstream Website

Slipstream Website

Slipstream is a life sciences consulting and technology firm that pairs functional domain expertise with hands-on technology and AI delivery. Its services span R&D technology and digital CRO offerings, enterprise transformation on platforms like Veeva and Salesforce, enterprise data and advanced analytics, and managed technology services for regulated organizations. As Slipstream sharpened its focus on…
CityDance

CityDance

CityDance has been a pillar of dance education in the Washington, DC metropolitan area since 1997, delivering high-level training and programming to a broad continuum of dancers—from recreational beginners to pre-professional artists pursuing careers on the world stage. Over the years, the organization evolved into a dual-track model: CityDance Conservatory, offering elite pre-professional training in…
Smith Center for Healing and the Arts Rebrand & Website

Smith Center for Healing and the Arts Rebrand & Website

Smith Center for Healing and the Arts, in Washington, DC, provides whole-person care and healing for adults affected by cancer and anyone seeking creativity, healing and wellness. When new leadership set out to reposition the organization, years of growth had left its messaging generic and its website sprawling, with thousands of pages added over time….
TheCityFix Learn – World Resources Institute

TheCityFix Learn – World Resources Institute

TheCityFix Learn is WRI Ross Center for Sustainable Cities’ learning platform, sharing knowledge for better cities with city officials, practitioners and stakeholders around the world. Its free guides, webinars and online courses cover everything from air quality to climate resilience, but its previous site made resources hard to find and courses hard to deliver, just…
Caspian Therapeutics

Caspian Therapeutics

Caspian Therapeutics is pursuing a potentially disease-modifying approach to diabetes, aimed at restoring the body’s own insulin-producing capacity. Until its public launch in September 2026, the company had no web presence at all, and it needed a credible home online ready the moment its news went public. Back Pocket Media designed and launched a one-page…
Geron

Geron

Geron is a hematology biopharmaceutical company focused on creating more meaningful moments for people living with blood cancer. As it brought its first medicine to patients, its website no longer reflected the company it had become. Years of scientific publications were scattered or hard to find, and its small communications team needed tools it could…
AOEC Website Redesign

AOEC Website Redesign

The Association of Occupational and Environmental Clinics (AOEC) is a network of more than 40 clinics and 150 individual members dedicated to worker- and patient-centered care. Its most important job is connecting people with qualified clinics, but its old website made that hard, and keeping clinic information current depended on a process members struggled to…
OECC Rebrand & Website

OECC Rebrand & Website

The Occupational & Environmental Clinical Center (OECC) is a multidisciplinary clinic specializing in occupational and environmental medicine, serving patients across 34 New York counties from its Syracuse and Albany locations. When the clinic retired its previous name, it needed a complete new identity, a replacement for its aging website, and a site ready by the…
PEHSU National Website & Intranet

PEHSU National Website & Intranet

The Pediatric Environmental Health Specialty Units (PEHSU) are a national network of experts in reproductive and children’s health issues related to environmental exposures. Ten regional units, each tied to an academic institution or hospital, serve families and health professionals across the country. PEHSU needed one national website that could serve both audiences and connect each…