About

Our Expertise

UX. UI. Custom WordPress. Client service.

25 YEARS OF DIGITAL EXPERIENCE. HUNDREDS OF DESIGNS. 13 YEARS OF HAPPY CUSTOMERS.

Here at Back Pocket Media, we’ve honed best practices from creative agencies, in-house departments, and industry experience into consistent quality for our clients regardless of their size or current challenge. We’ve also established a network of reliable experts who share our passion for perfection—letting us expand as required. Most of our clients come through word-of-mouth referrals which reinforces that we are doing a great job. For over 13 years, our agency has been creating interactive and traditional design, developing in a multitude of environments, crafting technology-based communications strategies, and tailoring solutions to our client’s communication needs.

Need a new or redesigned website? Talk to us.

Distributed Team

Inhouse at Back Pocket Media we focus on great UX and information architecture, responsive design and development. Because your website is the hub of your online communications, we've formed solid partnerships over the years with experts in their own fields like inbound marketing, branding, copywriting, mediacal animation and search engine optimization (SEO). That way when you need it, we can bring a senior level, full service solution to you.

Distributed Digital Marketing Team

Meet our founder

Jess Ferko—the founder of Back Pocket Media—has her hands in every website project we create, and acts as an integral member of other agencies’ creative teams on large digital projects.

She has over 25 years’ experience in award-winning, comprehensive campaigns utilizing online and offline media. With hands-on experience ranging from information architecture to design to development, she has the expertise to create strategies and implement tactics that use the best combination of media to achieve her clients’ business objectives.

Prior to starting Back Pocket Media, Jess was Director for Creative Services at Qorvis Communications in Washington, DC. Jess managed large-scale interactive, widget, social networking, and print projects for clients like Sun Microsystems, Roslyn Business Improvement District, The Case Foundation, Congressional Sportsmen’s Foundation, Marlo Furniture and Mestel Legal Placement.

Jess was also Director of Technology + Design at Spectrum Science Communications, a health and science-focused communications firm working with non-profits, advocacy groups and large global enterprises. Accounts included P&G Beauty Science, Pfizer, American Society for Microbiology, and Lung Cancer Alliance, Biogen-Idec. She was instrumental in integrating ebusiness approaches into Spectrum’s daily public relations approaches and educated her client’s audience through activities such as speaking at Multiple Sclerosis Advocate Day promoting the caregiver support benefits of blogging.

She also served as Senior Director of eBusiness Strategies for the Mortgage Bankers Association (MBA) where she lead the department responsible for online brand penetration, marketing tactics, user experience, web metrics, and design of websites and online promotions. During her two-year position, she collaborated on over 75 web projects with marketing, public relations, events, advocacy, and information technology departments.

Prior to MBA, Jess was the owner of Centrifuge Productions, a full-service multimedia studio providing design, development, video, and standards-compliance consulting services for a variety of vertical markets. Clients included Charles E. Smith, Alion Science & Technology, ProAd Group, and the U.S. Census Bureau.

Jess’s degree is in Communication Design and she stays current in the industry by participating in professional networks like the Web Managers Roundtable. She is a certified Microsoft Project specialist.

TECHNICAL EXPERTISE:

  • UX / UI: Atomic Design, Pattern Library, Brand Guides, Sketch, Adobe Creative Suite, Figma, Zeplin,
  • Front-end Development: Responsive and Progressive enhancement websites, HTML5, CSS3, Vanilla JavaScript and jQuery, microdata/schema, 508-compliance/WCAG
  • Animation & Visualization: CSS animations, GSAP, D3
  • Back-end Development: PHP, WordPress, ModX Evo and Revo, ExpressionEngine, Joomla, Drupal, XML, GEOJSON, mySQL
  • Inbound Marketing: SEO, SEM, Social Networking
  • Measurement: Google Analytics, Google Tag Manager, Google Data Studio, HootSuite
  • Project Management: MS Project Enterprise, Asana, Teamwork, Clubhouse, Bugherd