Geron
A hematology biopharmaceutical company creating more meaningful moments for people living with blood cancer
Clarifying the science. Organizing the evidence. Building a digital home for more meaningful moments.
Geron is a hematology biopharmaceutical company focused on creating more meaningful moments for people living with blood cancer. As it brought its first medicine to patients, its website no longer reflected the company it had become. Years of scientific publications were scattered or hard to find, and its small communications team needed tools it could manage with confidence.
Back Pocket Media led a corporate website rebuild and brand refresh. Starting with a messaging workshop, we shaped a clearer story, then designed and built a new site that brings Geron’s research back where physicians can find it. We reorganized the full publications archive and added simple labels the team can apply on their own. Alongside the site, we delivered a complete brand toolkit: a logo library, presentation templates, business cards, a style guide, email templates, a corporate video and a mechanism-of-action animation.
The site launched on schedule in September 2026, and launch week went so smoothly the client asked whether that was normal.
What our client said
“We got so much good feedback last week. We previewed it at our All Hands, and I got so many messages on the side, and I know Dawn, too. Like, just… everyone really loved it.” — Marissa Fehl, Geron
What we're most proud of:
the simple labeling system that lets Geron’s team publish with confidence; the rebuilt publications archive that puts years of research back where medical audiences can find it; the complete brand toolkit, from presentations to business cards; and the animation that finally gave Geron a clear, approachable way to explain its science.
What's next?
Whether your science has outgrown your website or you're balancing a new site and a brand refresh at once, we'd love to help. Contact us to start the conversation.
Schedule a free consultation