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Branding
Smith Center for Healing and the Arts Rebrand & Website
Smith Center for Healing and the Arts, in Washington, DC, provides whole-person care and healing for adults affected by cancer and anyone seeking creativity, healing and wellness. When new leadership set out to reposition the organization, years of growth had left its messaging generic and its website sprawling, with thousands of pages added over time….
Geron
Geron is a hematology biopharmaceutical company focused on creating more meaningful moments for people living with blood cancer. As it brought its first medicine to patients, its website no longer reflected the company it had become. Years of scientific publications were scattered or hard to find, and its small communications team needed tools it could…
Caspian Therapeutics
Caspian Therapeutics is pursuing a potentially disease-modifying approach to diabetes, aimed at restoring the body’s own insulin-producing capacity. Until its public launch in September 2026, the company had no web presence at all, and it needed a credible home online ready the moment its news went public. Back Pocket Media designed and launched a one-page…
OECC Rebrand & Website
The Occupational & Environmental Clinical Center (OECC) is a multidisciplinary clinic specializing in occupational and environmental medicine, serving patients across 34 New York counties from its Syracuse and Albany locations. When the clinic retired its previous name, it needed a complete new identity, a replacement for its aging website, and a site ready by the…
Robertson Foundation for Government Website Refresh
The Robertson Foundation for Government is dedicated to cultivating the next generation of globally engaged U.S. public service leaders through graduate fellowships, hands-on experience and a growing alumni community. When new leadership arrived with a refreshed vision and a 2026–2029 strategic plan, RFG’s website no longer reflected where the organization was headed. Back Pocket Media,…
Frederick National Laboratory
The team at Frederick National Laboratory was facing an identity crisis. Its impressive scientists work on biomedical moonshot projects like the cure for cancer and the vaccine for the next global pandemic. As the organization works under an intricate umbrella of government agencies and contracts, and its operation is outsourced to a private entity, the…
Quattro Goombas Branding & Website
Quattro Goombas, led by four childhood friends, describes themselves as a winery, brewery, and pizza kitchen. They also host events, rent out the venue, and sell food, wine, and beer. The designer of their brands and packaging asked us to collaborate to create a website that was both functional and echoed the beautiful brands and…
Cities4Forests
Cities4Forests, a key initiative of the World Resources Institute, is a global alliance of 84 cities. The mission: to help conserve, restore, and sustainably manage the world’s forests for the benefit of all. Their website was in extreme need of a redesign. As the mission of Cities4Forests expanded and changed, the website hadn’t kept up….