Style Guide & Pattern Library

Day One Bio

Day One Biopharmaceuticals, now part of Servier, set out to disrupt traditional drug development and bring new medicines to children and adults with cancer. Our partnership began in 2022, when Day One asked Back Pocket Media to rescue a stalled clinical trials website, which we launched in three weeks. By 2024, with its first medicine…

Slipstream Website

Slipstream is a life sciences consulting and technology firm that pairs functional domain expertise with hands-on technology and AI delivery. Its services span R&D technology and digital CRO offerings, enterprise transformation on platforms like Veeva and Salesforce, enterprise data and advanced analytics, and managed technology services for regulated organizations. As Slipstream sharpened its focus on…

Smith Center for Healing and the Arts Rebrand & Website

Smith Center for Healing and the Arts, in Washington, DC, provides whole-person care and healing for adults affected by cancer and anyone seeking creativity, healing and wellness. When new leadership set out to reposition the organization, years of growth had left its messaging generic and its website sprawling, with thousands of pages added over time….

Harmony Biosciences

Harmony Biosciences is rooted in empathy for patient needs and dedicated to advancing care for people living with rare neurological diseases. In 2024, Harmony introduced a fresh brand idea, “Newrology,” and needed a corporate website that could bring it to life while presenting a growing pipeline, its products and its community impact. Working as the…

Geron

Geron is a hematology biopharmaceutical company focused on creating more meaningful moments for people living with blood cancer. As it brought its first medicine to patients, its website no longer reflected the company it had become. Years of scientific publications were scattered or hard to find, and its small communications team needed tools it could…

OECC Rebrand & Website

The Occupational & Environmental Clinical Center (OECC) is a multidisciplinary clinic specializing in occupational and environmental medicine, serving patients across 34 New York counties from its Syracuse and Albany locations. When the clinic retired its previous name, it needed a complete new identity, a replacement for its aging website, and a site ready by the…

Startly Website

Startly offers enterprise-level IT management software without the enterprise complexity, built for corporate IT departments, schools, growing businesses and managed service providers. As the platform grew, its website struggled to keep up: the site had outgrown the person who built it, and much of the product story lived only in demos and sales calls. Back…

Frederick National Laboratory

The team at Frederick National Laboratory was facing an identity crisis. Its impressive scientists work on biomedical moonshot projects like the cure for cancer and the vaccine for the next global pandemic. As the organization works under an intricate umbrella of government agencies and contracts, and its operation is outsourced to a private entity, the…