SEO

Day One Bio

Day One Biopharmaceuticals, now part of Servier, set out to disrupt traditional drug development and bring new medicines to children and adults with cancer. Our partnership began in 2022, when Day One asked Back Pocket Media to rescue a stalled clinical trials website, which we launched in three weeks. By 2024, with its first medicine…

CityDance

CityDance has been a pillar of dance education in the Washington, DC metropolitan area since 1997, delivering high-level training and programming to a broad continuum of dancers—from recreational beginners to pre-professional artists pursuing careers on the world stage. Over the years, the organization evolved into a dual-track model: CityDance Conservatory, offering elite pre-professional training in…

Slipstream Website

Slipstream is a life sciences consulting and technology firm that pairs functional domain expertise with hands-on technology and AI delivery. Its services span R&D technology and digital CRO offerings, enterprise transformation on platforms like Veeva and Salesforce, enterprise data and advanced analytics, and managed technology services for regulated organizations. As Slipstream sharpened its focus on…

American Oversight Website Restructure

American Oversight is a nonpartisan watchdog organization that uses public records requests, litigation and investigations to bring government records to light. Over time, its website had grown around content types rather than the issues visitors came looking for, making years of investigations and lawsuits hard to follow. As its website partner since 2020, Back Pocket…

Smith Center for Healing and the Arts Rebrand & Website

Smith Center for Healing and the Arts, in Washington, DC, provides whole-person care and healing for adults affected by cancer and anyone seeking creativity, healing and wellness. When new leadership set out to reposition the organization, years of growth had left its messaging generic and its website sprawling, with thousands of pages added over time….

TheCityFix Learn – World Resources Institute

TheCityFix Learn is WRI Ross Center for Sustainable Cities’ learning platform, sharing knowledge for better cities with city officials, practitioners and stakeholders around the world. Its free guides, webinars and online courses cover everything from air quality to climate resilience, but its previous site made resources hard to find and courses hard to deliver, just…

Geron

Geron is a hematology biopharmaceutical company focused on creating more meaningful moments for people living with blood cancer. As it brought its first medicine to patients, its website no longer reflected the company it had become. Years of scientific publications were scattered or hard to find, and its small communications team needed tools it could…

Caspian Therapeutics

Caspian Therapeutics is pursuing a potentially disease-modifying approach to diabetes, aimed at restoring the body’s own insulin-producing capacity. Until its public launch in September 2026, the company had no web presence at all, and it needed a credible home online ready the moment its news went public. Back Pocket Media designed and launched a one-page…

Startly Website

Startly offers enterprise-level IT management software without the enterprise complexity, built for corporate IT departments, schools, growing businesses and managed service providers. As the platform grew, its website struggled to keep up: the site had outgrown the person who built it, and much of the product story lived only in demos and sales calls. Back…

Frederick National Laboratory

The team at Frederick National Laboratory was facing an identity crisis. Its impressive scientists work on biomedical moonshot projects like the cure for cancer and the vaccine for the next global pandemic. As the organization works under an intricate umbrella of government agencies and contracts, and its operation is outsourced to a private entity, the…