Information Architecture

American Oversight Website Restructure

American Oversight is a nonpartisan watchdog organization that uses public records requests, litigation and investigations to bring government records to light. Over time, its website had grown around content types rather than the issues visitors came looking for, making years of investigations and lawsuits hard to follow. As its website partner since 2020, Back Pocket…

Slipstream Website

Slipstream is a life sciences consulting and technology firm that pairs functional domain expertise with hands-on technology and AI delivery. Its services span R&D technology and digital CRO offerings, enterprise transformation on platforms like Veeva and Salesforce, enterprise data and advanced analytics, and managed technology services for regulated organizations. As Slipstream sharpened its focus on…

CityDance

CityDance has been a pillar of dance education in the Washington, DC metropolitan area since 1997, delivering high-level training and programming to a broad continuum of dancers—from recreational beginners to pre-professional artists pursuing careers on the world stage. Over the years, the organization evolved into a dual-track model: CityDance Conservatory, offering elite pre-professional training in…

Smith Center for Healing and the Arts Rebrand & Website

Smith Center for Healing and the Arts, in Washington, DC, provides whole-person care and healing for adults affected by cancer and anyone seeking creativity, healing and wellness. When new leadership set out to reposition the organization, years of growth had left its messaging generic and its website sprawling, with thousands of pages added over time….

TheCityFix Learn – World Resources Institute

TheCityFix Learn is WRI Ross Center for Sustainable Cities’ learning platform, sharing knowledge for better cities with city officials, practitioners and stakeholders around the world. Its free guides, webinars and online courses cover everything from air quality to climate resilience, but its previous site made resources hard to find and courses hard to deliver, just…

AOEC Website Redesign

The Association of Occupational and Environmental Clinics (AOEC) is a network of more than 40 clinics and 150 individual members dedicated to worker- and patient-centered care. Its most important job is connecting people with qualified clinics, but its old website made that hard, and keeping clinic information current depended on a process members struggled to…

Your Path to Good Bone Health

The Bone Health & Osteoporosis Foundation (BHOF) is the nation’s largest health organization solely dedicated to osteoporosis and bone health. Its main website is a deep resource, but for someone who has just learned they’re at risk, or just broken a bone, that depth can be overwhelming. BHOF needed a simpler front door that meets…

Good Shepherd Veterinary Hospital Website Refresh

Good Shepherd Veterinary Hospital has been caring for Pittsburgh-area pets since 2000, serving families across Western Pennsylvania from its hospital in Mars. Back Pocket Media built the practice’s website several years ago, and over time it had drifted out of step with the hospital it described, still listing services the practice no longer offered, with…

Harmony Biosciences

Harmony Biosciences is rooted in empathy for patient needs and dedicated to advancing care for people living with rare neurological diseases. In 2024, Harmony introduced a fresh brand idea, “Newrology,” and needed a corporate website that could bring it to life while presenting a growing pipeline, its products and its community impact. Working as the…

Geron

Geron is a hematology biopharmaceutical company focused on creating more meaningful moments for people living with blood cancer. As it brought its first medicine to patients, its website no longer reflected the company it had become. Years of scientific publications were scattered or hard to find, and its small communications team needed tools it could…