Frederick National Laboratory
The team at Frederick National Laboratory was facing an identity crisis. Its impressive scientists work on biomedical moonshot projects like the cure for cancer and the vaccine for the next global pandemic. As the organization works under an intricate umbrella of government agencies and contracts, and its operation is outsourced to a private entity, the team found it challenging to communicate their mission and the complex science behind their work to the outside world.
FNL asked Back Pocket Media to create a clear brand, craft a brand identity, and design a website that would reach and inspire engagement from a broad range of target audiences.
We spoke with 22 stakeholder groups, from executive leadership and communications to research scientists and manufacturing, to distill the brand identity and document realistic objectives for the website. After gaining consensus on brand identity and the high-level information architecture and website design, we moved on to create, gain consensus, and finalize all elements: brand positioning, a new visual direction, detailed information architecture, UX/UI design, content mapping and taxonomy, and more for the WCAG AA-compliant site. Then, we wrote the technical specifications for the site for FNL’s website development team and collaborated with the Drupal development team to ensure that our shared vision was executed to perfection.
In just six months, we finalized all initial elements and kicked off development. Four months later, the first release of the website went live.
Industry: Biotech / HealthcareGovernment / Policy / NewsTechnology
Client: Frederick National Laboratory
Website: https://frederick.cancer.gov
What our client said
“It's evident that you and your team take immense pride in your work, and it shines through in the final product. Your team's ability to turn ideas into reality is truly remarkable. The website you've designed is not just visually stunning, but it also functions seamlessly, providing an exceptional user experience. We feel fortunate to have partnered with you.”
What we're most proud of:
the myriad elements created through a robust discovery process, the speed with which we were able to gain consensus, and the gorgeous website design that inspires engagement while highlighting the sheer beauty of the science. Our client also loved the ease of use of the site, and that the pattern library and design system can be extended to print and social media.
What's next?
If you have a large amount of complex information to communicate, dozens of stakeholder groups, and need a rebrand, contact us. We’d love to help.
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