NewAmsterdam Pharma
A biopharmaceutical company advancing new treatments for cardiovascular disease and other lipid-related conditions
Bold science, human stories. Three design directions for a new era in cardiovascular care.
NewAmsterdam Pharma is advancing a new era of treatments for cardiovascular disease and other lipid-related conditions. As its program advanced, it needed a website that could speak to investors, healthcare professionals and patients alike, with both authority and warmth.
Working alongside NewAmsterdam’s communications agency, Back Pocket Media defined the visual direction for a redesigned corporate website. We developed three distinct creative directions, one leading with the patient, one with innovation and one with science in action, each expressed as a full homepage concept with its own colors, typography, imagery and icons, so stakeholders could compare real options before a single page was built.
The result was a clear set of creative choices that gave NewAmsterdam’s team a confident starting point for its next website.
Industry: Biotech / Healthcare
Client: NewAmsterdam Pharma
What we're most proud of:
three distinct creative directions, each brought to life as a homepage concept; imagery that balances precise science with warm, human photography; and style guides that capture color, type and icons in a single view.
What's next?
Preparing your brand for its next milestone, or an agency looking for a design partner who knows life science? We'd love to help. Contact us to start the conversation.
Schedule a free consultation