Project Description

Virginia DOE’s School Quality Profiles Website

Legislation mandated that the VDOE create a stand-alone School Progress Report Cards website to replace The School Report Card.  The site needed to incorporate specific data points collected by the agency including attendance, on-time graduation rates, and teacher quality and create a better school report card system that communicates to parents about the quality of Virginia public education.

After conducting thorough needs assessment and discovery sessions with VDOE, we created UX Prototypes for the search and reporting screens, focusing on mobile-first usability. We created data visualizations through animated, SVG programming to dynamically serve up and filter through the data in an easy-to-use, visual format. The User Interface was customized for each device size to optimize the features and screen real estate available to each device. The site is undergoing development in PHP, will be 508-compliant, follow all the Commonwealth Standards and uses web services from VDOE to update the data in realtime.


Responsive web design, WordPress custom theme development, pattern library, webmaster documentation, information architecture


Virginia Department of Education

Jess Ferko has been our “go to” person for all our front end WordPress work. She has an excellent command of layout, HTML, CSS and JavaScript. She’s a good troubleshooter and is conversant with the mechanics of WordPress such as MySql and PHP. She is very efficient with solid project management skills. Highly recommended!
Mike Weaver, Senior Linux Systems Engineer/Administrator Drupal, AWS and DevOps Security experience. Active Secret Clearance
“I’ve had the good fortune of working closely with Jess over the last few years on several large scale projects. As a lead project manager, she has the unique ability to keep track of every minor detail while also keeping a large team on track to successfully deliver high-quality work on time and on budget. It is evident from working with Jess that has a strong understanding of UX, UI and development processes as well as many years of experience working with clients and teams to manage successful projects. It is an absolute pleasure working with her.”
Jess Ferko of Back Pocket Media lead a complete overhaul of our nonprofit’s website (Smith Center for Healing and the Arts). She was highly skilled, wonderful to work with and her pricing was competitive. When people ask me for recommendations on website consultants, Jess is the first and only person I mention.
Meredith Anderson, Director, Learning & Development at Higher Logic
Your Content Goes HereJess Ferko saved our website and enabled us to attract and hold the attention of thousands more visitors. Our legacy site was hard coded and user-unfriendly in the extreme, but our subject matter – disaster relief – was attracting an increasing number of visitors to our site. During peak attention periods we were perilously close to crashing as our website and our phone system ran on a single cable (we changed that first). We hired Jess to give our website more agile, malleable architecture, and to modernize the graphics to make it more interesting and user-friendly. Jess did all this and more; she made herself available to us 24/7 during peak site visitation times and changed graphics when we needed her to. She served us with excellence in every aspect – coding, architecture, hardware and software, graphics, art and text and interfacing with other computer systems in our office. She was highly knowledgeable, resourceful and a pleasure to work with. Jess is a miracle-worker and I recommend her without reservation.
Working with Jess is a dream. She’s a wonderful partner, problem solver, and top-notch developer. I have worked with her several times over the past few years, and have gone back to her with several projects. Highly recommend!