APSIA completed a rebranding effort to better verbally and visually communicated its benefits to its member schools and global international affairs students. This rebranding strategy and new messaging needed to be implemented through a complete website overhaul that had a new look and content, but also better functionality so that the two-person Communications Department could leverage members as content contributors while still maintaining brand control and approval.
We worked with APSIA to create functionality across the site that served students and members to bring them together. We developed a new member portal with various levels of access to content, tools and resources. This allowed each member to have a secure interface to update their own profile, events, job opportunities, news and stories which would be featured throughout the apsia.org website. We created two quizzes to help students find the graduate programs that fit their needs and put them in touch with school administrators. The site includes EventBrite integration, simple WordPress administration for a complex system, and custom Google Analytics reports that give the APSIA Communications Director measurements to share concrete successes with the board and all member schools.